Now that you’ve jumped on board to the social marketing train, it’s important to be aware of the current trends and common mistakes.
Make yourself and your brand stand-out from the crowd and be respectful and attentive to your audience.
Believe it or not, there is a courting time, and you need to use that time wisely, in order to build trust and a following.
Here are a few marketing mistakes that you’ll want to avoid:
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Has your social media been left undone?
I’m sure you’ve been there. You’ve read an awesome blog post or social media post and you’d like to learn more about the person and maybe sign up for their newsletter. Lo and behold, there’s no reference to their website or other social media channel, thus starts a Google search, which can take you several minutes and then you realize it’s not worth your time and so you move on. Not good. You don’t want this to happen to you or your brand and miss out on that potential client or customer.
Yes, you need to add it to your bucket list…co-working and collaboration (e.g., International Collaboration Day, #iCollDay and CoWorkJax); I got my chance last week.
You see, I just started working from home at the beginning of January 2014. So far; so good. The downside is that I’m not around people on a daily basis while working from home. I miss being around creative’s and collaborating on projects. #iCollDay was an excellent opportunity to work with people and be around creativity and activity; it pushes me to be more productive.
