by Marcia King | Nov 12, 2025 | Blog, Digital Marketing
Last weekend, I watched my granddaughter at her cheerleading showcase, and as I saw her team perform, something clicked; marketing is a lot like cheerleading. Cheerleaders practice for hours every week. They show up with a smile, even when they don’t feel like it....
by Marcia King | Dec 2, 2024 | Digital Marketing
Email marketing is one of the most powerful tools for converting subscribers into customers. A few key strategies can boost engagement and drive sales. Let’s break down practical approaches to designing email campaigns that deliver results. Understand Your...
by Marcia King | Nov 30, 2024 | Digital Marketing
Have you ever wondered how a person becomes your customer? In digital marketing, we call this journey the customer journey. Let’s explore this journey and see how understanding it can help you improve user experience and satisfaction. What is the Customer...
by Marcia King | Nov 29, 2024 | Digital Marketing
Ever wonder how businesses get their message out online? That’s digital marketing! It’s how businesses connect with people like you on the internet. This guide will give you a basic understanding of digital marketing and how it works. What is Digital...
by Marcia King | Dec 4, 2023 | Web
The world of WordPress designers is a vast and treacherous landscape filled with both virtuosos and impostors alike. Choosing the right designer for your precious website is an important decision. Why? Because your online presence is like a work of art, an expression...
by Marcia King | Feb 4, 2021 | Entrepreneur
It’s time to pivot. Digital Marketing is changing again. I’ve been knee-deep in digital marketing since 2002, and I have to say that the only consistent thing is change. That’s okay. You have to rethink your marketing strategy. Start with your website. That’s a...
by Marcia King | Jan 9, 2021 | Dental
Let’s face it; a lot of people are intimidated by going to the dental office. Especially now amid COVID-19. Even so, you can attract new patients by merely having an active online presence. I’m sure you have made modifications to patient workflow and...
by Marcia King | Jul 8, 2019 | Social Media
Everyone tells you that you need it, but why? I get asked this question a lot and I think that it’s a valid question. I mean really, how does your business fit in with all the social racket going on? When social marketing is done right; meaning, you have a...
by Marcia King | Jul 8, 2019 | Website
When building your online marketing platform, don’t forget the main ingredient, a website. Your website is a very important part of your social marketing platform. This is your home base, the foundation of who you are and what your business is all about. Every...
by Marcia King | May 21, 2016 | Reputation Management
Reputation management most always seems to get put on the back burner. I get it. You have a lot to do, it seems time-consuming, and you don’t know where to start, and frankly it’s not on the top of your priority list. Did you know that you could have an edge up on...
