The Secret of Attracting New Patients

The Secret of Attracting New Patients

Let’s face it; a lot of people are intimidated by going to the dental office.

Especially now amid COVID-19. Even so, you can attract new patients by merely having an active online presence.

I’m sure you have made modifications to patient workflow and disinfecting while protecting you and your staff.

It’s no different with your marketing. You have to do it; you need to develop a new process.

In today’s market, people are primarily communicating and accessing the internet through mobile devices.

Let’s face it; a lot of people are intimidated by going to the dental office.

Especially now amid COVID-19. Even so, you can attract new patients by merely having an active online presence.

I’m sure you have made modifications to patient workflow and disinfecting while protecting you and your staff.

It’s no different with your marketing. You have to do it; you need to develop a new process.

In today’s market, people are primarily communicating and accessing the internet through mobile devices.

 

Number of Global Users

Mobile Users

They are having conversations out there and are continually commenting and suggesting different services and products. Don’t be overlooked; get in the marketing game.

Social media helps drive your online presence. It’s essential to engage and interact with your patients and potential patients online. If you still have doubts, check your waiting room, parking lot, and the dental chair. What are patients doing in their downtime? Most likely interacting on their social channels.

What if you could get them to talk about you and the great experience at your office? There are various ways that you can do that and stick within HIPAA compliance rules.

Tips to improve your online presence:

Social Media Marketing

  1. Post to social media channels consistently
    1. Select one or two social channels to get started.
      1. I recommend Facebook and Instagram for most businesses.
    2. Share fun images and helpful hints and tips.
    3. Take patient photos, {have patients/parents, sign a waiver}.
      1. Post them to your social channels.
    4. Share staff and patient birthdays, anniversaries and etc.
  2. Blog
    1. Share helpful hints and tips and post to your social channels.
    2. Repurpose and publish on LinkedIn Publishing.
    3. Write about things you know like the back of your hand.
    4. Repurpose content that you’ve already written and shared during a presentation or video.
  3. Facebook ads/Boosting

There’s no doubt about it. Things are a little more strict with Facebook at the moment. However, you have to remember that there’s always a workaround, and there’s still tremendous opportunity with paid advertising. It’s an excellent opportunity to target your market. For as little as $1 a day, you can advertise effectively and affordably (2).

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