Everyone tells you that you need it, but why?
I get asked this question a lot and I think that it’s a valid question. I mean really, how does your business fit in with all the social racket going on?
When social marketing is done right; meaning, you have a strategy and you post regularly, there’s really no better way to build your brand. You can’t beat it for the price and the coverage.
The main reason to ‘jump on board’ with social media marketing, is that it allows you to build your brand and your audience by being able to engage with a group (i.e. Facebook, Twitter, YouTube, Instagram and etc.) and on a more personal level, email (i.e., MailChimp, Constant Contact and etc.), like you’re reading right now.
Here are a few tips to get you started on the right track:
I know I’m being a bit trite, but if Facebook is a blood line in your social media marketing, what is your Facebook Blood Type? Are you an A Positive or a B Negative?
We’ve all seen it, unfiltered posts filled with swearing, negative posts and comments, inappropriate pictures and pictures that try to milk sympathy or dollars from “friends” on one of the most popular social media forums today. It feels as if no one has a filter these days, a thought goes directly from the brain to the keyboard and the social niceties have gone out the window. You hear and see family drama, people blasting others, and others who troll pages and posts, looking to pick a fight.
Most of us would just rather shut it off than deal with it day to day. BUT – Facebook is one of the most popular social media forums today. You wouldn’t stop advertising in a newspaper or on the radio because you didn’t like all of the content. You might change sections – but you would still use the resource. Facebook is a fabulous free forum for marketing your business. So how do you combat the B Negatives so you can C Growth in your Business?
Don’t B Negative. Unfollow feeds and friends that bring drama along with them. A simple right click on a post will allow you to block a post, or unfollow someone. Right click on their name to unfriend them. This isn’t personal, this is business and if they ask you can simply say, I represent my business on my Facebook page, I can be your friend in real life, but your postings are the wrong presence for my business. If you know them well, talk to them about ways they can change their image on Facebook – some will.
Set A Positive example. Make sure your filter is established. Post helpful things, touching family moments, and things that lift your spirit. Always keep your posts upbeat and influential. Publish helpful tips about industry based items that the general public will find interesting, events that are networking based, connect people to people, and people to your product – but keep the sales language to a minimum. We don’t want to hear about the how and what, we want to know your why!
Limit the Engagements. If someone posts something that really riles you up – take it offline. You can instant message someone to have a conversation that doesn’t need to be shared with the world. Or, take the high road and simply ignore the post. There is no requirement to “like” everything someone puts up. And if you don’t like a comment someone put on your status post, hover your mouse on the right-hand side of the comment and click the remove button. If they do it frequently enough, block them or unfriend them.
Follow the leaders. Find trendsetters in your industry and follow them, or be a trendsetter yourself. Post A Positive Image and post A Positive Status every day! If you have a critique – post A Positive Solution along with it. Recommend sites that are upbeat, and add substance, and show yourself as A Positive Leader In Your Field.
Now that you’ve jumped on board to the social marketing train, it’s important to be aware of the current trends and common mistakes.
Make yourself and your brand stand-out from the crowd and be respectful and attentive to your audience.
Believe it or not, there is a courting time, and you need to use that time wisely, in order to build trust and a following.
Here are a few marketing mistakes that you’ll want to avoid: