The Secret of Attracting New Patients

The Secret of Attracting New Patients

Let’s face it, a lot of people are intimidated by going to the dental office. Even so, you can attract new patients by simply having an active online presence.

In today’s market, people are primarily communicating and accessing the internet through mobile devices.

Number of Global Users

Mobile Users

They are having conversations out there and are constantly commenting and suggesting about different services and products. If you’re not in the game, you’ll be overlooked. It’s that simple.

Your online presence is driven by social media. It’s important to engage and interact with your patients online. If you still have doubts, check your waiting room and the dental chair. What are patients doing in their downtime? Most likely interacting on their social channels.

What if you could get them to talk about you and the great experience that they had at your office? There are various ways that you can do that and stick within HIPAA compliance rules.

Tips to improve your online presence:

Social Media Marketing

  • Post to social media channels consistently
    • Select one or two social channels to get started.
      • I recommend Facebook and Instagram for most businesses.
    • Share fun images and helpful hints and tips.
    • Take patient photos, {have patients/parents, sign a waiver}.
      • Post them to your social channels and tag the patient.
    • Share staff and patient birthdays, anniversaries and etc.
  • Blog
    • Share helpful hints and tips and post to your social channels.
      • Repurpose and publish on LinkedIn Publishing.
    • Write about things you know like the back of your hand.
      • Repurpose content that you’ve already written and shared during a presentation or video.
  • Facebook ads
    • Paid advertising offers an excellent opportunity to target your ads. For as little as $1 a day, you can advertise effectively and affordable (3).


Social Marketing Mistakes to Avoid

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Now that you’ve jumped on board to the social marketing train, it’s important to be aware of the current trends and common mistakes.

Make yourself and your brand stand-out from the crowd and be respectful and attentive to your audience.

Believe it or not, there is a courting time, and you need to use that time wisely, in order to build trust and a following.

Here are a few marketing mistakes that you’ll want to avoid: