I’m sure you’ve been there. You’ve read an awesome blog post or social media post and you’d like to learn more about the person and maybe sign up for their newsletter. Lo and behold, there’s no reference to their website or other social media channel, thus starts a Google search, which can take you several minutes and then you realize it’s not worth your time and so you move on. Not good. You don’t want this to happen to you or your brand and miss out on that potential client or customer.