You only get one chance to make a first impression!
The word exclude seems harsh and the definition is even more harsh: to reject or not consider; leave out. Do you remember how you felt the last time you were excluded from something? Maybe hurt, offended, crushed or perhaps invisible.
There are maybe a few legitimate reasons to exclude someone/something:
- Children who are not quite tall enough for a ride
- Family and/or friends of a contest/event creator
- Exams and tests, which are specific
- Projects, where you have to work within a specific scope
Has your social media been left undone?
I’m sure you’ve been there. You’ve read an awesome blog post or social media post and you’d like to learn more about the person and maybe sign up for their newsletter. Lo and behold, there’s no reference to their website or other social media channel, thus starts a Google search, which can take you several minutes and then you realize it’s not worth your time and so you move on. Not good. You don’t want this to happen to you or your brand and miss out on that potential client or customer.