The ‘Why’ of Social Marketing!

Everyone tells you that you need it, but why? I get asked this question a lot and I think that it’s a valid question. I mean really, how does your business fit in with all the social racket going on? When social marketing is done right; meaning, you have a...

Don’t forget home base!

When building your online marketing platform, don’t forget the main ingredient, a website. Your website is a very important part of your social marketing platform. This is your home base, the foundation of who you are and what your business is all about. Every...
Twitter, Why You Shouldn’t Ignore It!

Twitter, Why You Shouldn’t Ignore It!

When you feel inundated with social media apps, virtual places to hang out, chat, swap stories, ideas, broadcast how you feel, who you love and what you do – you often end up asking yourself, why Twitter, do I need to post here too? I wondered that myself from...