The ‘Why’ of Social Marketing!

Everyone tells you that you need it, but why? I get asked this question a lot and I think that it’s a valid question. I mean really, how does your business fit in with all the social racket going on? When social marketing is done right; meaning, you have a...

Don’t forget home base!

When building your online marketing platform, don’t forget the main ingredient, a website. Your website is a very important part of your social marketing platform. This is your home base, the foundation of who you are and what your business is all about. Every...

Check Your Facebook Blood Type

I know I’m being a bit trite, but if Facebook is a blood line in your social media marketing, what is your Facebook Blood Type? Are you an A Positive or a B Negative? We’ve all seen it, unfiltered posts filled with swearing, negative posts and comments, inappropriate...

To exclude or not exclude…

You only get one chance to make a first impression! The word exclude seems harsh and the definition is even more harsh:  to reject or not consider; leave out. Do you remember how you felt the last time you were excluded from something? Maybe hurt, offended,...