Last weekend, I watched my granddaughter at her cheerleading showcase, and as I saw her team perform, something clicked; marketing is a lot like cheerleading.
Cheerleaders practice for hours every week. They show up with a smile, even when they don’t feel like it. They encourage one another, not just their own teammates but sometimes even those on other squads. That spirit of positivity, teamwork, and persistence reminded me so much of what it takes to succeed in small business marketing.
Too often, business owners see each other as competitors, but in truth, we’re on the same field; each bringing unique talents, creativity, and goals. When we lift each other and share encouragement, everyone’s business gets stronger.
Here’s how that same cheerleader mindset can transform the way you approach marketing.
1. Preparation and Training
Cheerleaders don’t show up and start performing — they train, plan, and perfect their routines.
-In marketing, that means taking time to research your audience, set clear goals, and plan your messaging. A thoughtful strategy ensures your marketing hits the right note every time.
2. Perfecting the Routine
Every motion in a cheer routine has a purpose — to catch attention and inspire excitement.
-The same goes for marketing. Every social post, ad, and email should have a clear goal: to connect with your audience and motivate them to act, whether that’s visiting your website or buying your product.
3. Energy and Enthusiasm
A cheerleader’s energy is contagious — it gets the crowd on their feet.
-Your marketing should bring that same spark. Show enthusiasm for what you do and why it matters. When your passion shines through, your audience can’t help but feel it too.
4. Teamwork and Trust
Behind every successful stunt is a team working together — bases, flyers, and spotters all doing their part.
-Your marketing “team” might be small, but teamwork still counts. Whether you’re collaborating with a designer, copywriter, or social media manager, trust and communication are what keep your efforts balanced and strong.
5. Adapting Under Pressure
Even the best cheer routines can change in a moment. When that happens, the team adjusts and keeps smiling.
-Marketing is no different. Stay flexible; if something isn’t working, pivot quickly. Keep an eye on your results and be prepared to adjust your strategy to stay competitive.
The Takeaway
Marketing, like cheerleading, is a blend of preparation, performance, and passion. You may not have a full squad behind you, but with focus, creativity, and energy, you can lead your brand and your audience to victory.
And just like those cheerleaders who clap and cheer for each other, even from different teams, we as small business owners should do the same. We all bring something unique to the field. When we support and encourage one another, the entire community wins.
Keep cheering for your business, your customers (and your peers) are ready to join the team.
Need Help Perfecting Your Routine?
If your marketing feels more like a warm-up than a winning routine, let’s change that. SimpleMSolutions helps small businesses build confident, consistent marketing strategies that attract attention and deliver real results, without the overwhelm. Contact us today to start building a marketing plan that performs like a championship routine. We offer packages and pricing to suit every need.