Time to Pivot

It’s time to pivot. Digital Marketing is changing again.  I’ve been knee-deep in digital marketing since 2002, and I have to say that the only consistent thing is change. That’s okay. You have to rethink your marketing strategy. Start with your website. That’s a...
The Secret of Attracting New Patients

The Secret of Attracting New Patients

Let’s face it; a lot of people are intimidated by going to the dental office. Especially now amid COVID-19. Even so, you can attract new patients by merely having an active online presence. I’m sure you have made modifications to patient workflow and...

The ‘Why’ of Social Marketing!

Everyone tells you that you need it, but why? I get asked this question a lot and I think that it’s a valid question. I mean really, how does your business fit in with all the social racket going on? When social marketing is done right; meaning, you have a...

Don’t forget home base!

When building your online marketing platform, don’t forget the main ingredient, a website. Your website is a very important part of your social marketing platform. This is your home base, the foundation of who you are and what your business is all about. Every...