This is a great way to share your knowledge and engage with a greater audience. Blogging helps drive people to your website and/or social media channel on a frequent basis. It helps you and your audience stays relevant with trends and what’s going on in your industry.
You’ve heard ‘content is king’, well, it definitely is. It’s vital to get your story told in a clear and concise manner. If you have too many words/pages, you may lose your audience. People don’t like to read, especially, on the web. You need to get to the point and quick.
Email is another way to connect with your clients and potential customers. It helps you build awareness and strengthen customer relationships by keeping them informed of new products or a new service that you’re offering.
Social media is the engagement piece to your platform. Your website is pushing out information about you and your company; your social media channels is your chance to engage and interact with your current clients and potential customers.
There are several building blocks to encourage engagement and monitor your progress:
Analysis: This may include Return On Investment (ROI) and is something that will need to be customized to each client. There isn’t a one-size-fits all metrics and analysis.
Engagement Planning: You should use information from your strategy and also current industry trends.
Management: Posting, analysis, monitoring and planning.
Monitoring: Find out who and where your audience is and learn what they’re interested in. What is the current trend?
Posting: Frequency is vital in order to encourage engagement. You shouldn’t let too much time and/or days go by between postings.
Strategy and implementation: Take time to map out your mission, vision, values and company goals for the entire year. Make sure your social media posts are in sync.
Your website is a very important part of your social marketing platform. This is the foundation of who you are and what your business is all about. Every company needs a website no matter what they sell. This is your chance to tell your story and set you apart from your competition.
I offer all of my web design customers web hosting and domain registration, free for the entire first year. Web hosting and domain services are critical to the success of your website. No matter how great the design, if either one of those elements fails, your website disappears.